Gabi’s Grounds is an advocate for the value, inclusion, and acceptance of individuals with intellectual and developmental disabilities. Gabi’s Grounds is dedicated to making the world a better place for children and others living with IDD.
We promote equal access to persons with disabilities in our workplace. We create market value that includes everyone in an enriched community while providing great coffee and a unique customer service experience.
As Seen In
The Challenge / The Opportunity
- The Population With Disabilities (PWD) in the U.S. is largely underserved. About 82 % are unemployed.
A Solution to Create Value
- Open a new coffee shop with an innovative community focus to employ PWD and provide community-based services- locally.
- Grow from within and existing community base, friends, and relatives that have an “affinity” to support the PWD market segment.
- In January 2016, Bitty and Beaus’ (B &B), a Wilmington-based coffee shop, was established to serve a PWD. They started operations in a 500 sf facility. In less than a year they expanded to a 5,000 sf facility. The founders stated on their website on May 24, 2016: “on track to generate $500,000 in sales this year.” They employ over 40 individuals.
- Earlier this year, B &B announced expansion plans to open a second store in Charleston, SC.
- B & B operates under a non-profit business model
The Business Model
- Position first coffee shop in a 1,000 sf facility with minimal staff.
- Staff the store with a combination of full-time employees and a volunteer/ internship model.
- A localized strategy “to grow within the community.” A “niche” market.
- Engage existing community relationships in promotional activities and community-based events. Secure support from local suppliers and small business.
- Replicate model with an additional store in NC. Then, plan and launch a franchise strategy.
What Are Our Sales Projections?
1st Year Comparative Sales vs Key Competitor: Bitty and Beau’s1
2016: $500,000. (Website statement, May, 24 2016)
2018: $120,720. (Gabi’s Grounds Projections, 1st FY)
What We Need
$200,000 in seed capital for the first year of operations
Would you like to discuss this opportunity?